Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and discussion board. Method of SMO includes adding RSS feeds, blogging, and incorporating third-party community functionalities like images and videos. Many of them misunderstand that SMO is a process of Search engine marketing but it differs in several ways as it primarily focus on driving traffic from sources other than search engines, Nowadays many of them has also started to look it as a way of viral marketing, which is accomplished through the use of networking in social book marking, video and photo sharing websites. In similar way the blog too achieve the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Earlier it was the Search engine only which fetches you with a huge traffic but after the development of concept of SMO, they aren’t the only source to fetch you big traffic anymore, Social media optimization tactics also can drive huge amount of people to a website. Companies website such as Digg, Delicious, Face book, and twitter all are the best example of it. These are the some of the famous website with the help of which you can carry on your SMO tactics and watch a huge amount of traffic flowing from such social network to your site.

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava. He defines its goal as…

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, pod casts and vlogs.