Sunday, October 4, 2009

Identify the best business keywords

Posted By: Balaji Naidu - 6:43 PM

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What is the purpose of a business website? It is not created just to have a fun but to make an online presence of the business. In early days before the development of an internet it was very much difficult to get the business from the boundaries of the area, as there was not an enough exposure of the business and thus unit who are near to them or known to them get business from them even though they provide a low quality product with high rate. After the development of terminology of marketing in the business world, all such business unit who are unable to get business from away from boundaries started to capture the attention of such customers. They thought it wise to buy the product from those who provide with good quality and at low rates. So at this time the market has become competitive in nature. Different types of marketing techniques were developed in the market, but still the market remained to a local level. It was after the development of internet the whole business world was changed. Now we can say the whole world is a market. With the development of internet and various other technologies it is now possible to buy or sell things to any part of the world.

Many business units make various searches of products or service with the help of search engine. As they can get all the information and market condition about product. So they can decide what should be the price and accordingly choose the best dealer to provide the same. By this way they can save a lot for their business unit.

Now we can talk a bit about the search engines. There are various search engines in the online world. Among them Google and Yahoo plays the big role. Google dominates the market and generates 75% of the internet search traffic. Now let we think how are these searches are made. It's very logical, if I want to purchase a mobile handset than definitely I will make search with the keyword of mobile handset, mobile phone and so on. Now I hope I had got too many results for the searches and my other requirements are it should be of Nokia company, should include camera and all modern facility. Then I will add two to three more words i.e. latest Nokia mobile handset, so these will provide me with filtered results. So it is very clear from these that the individual requirement will decide the keyword used to make searches. As all of them are not equal they posses different way of thinking so they make searches with different phrase. The Google keeps the record of all such searches made and creates a database, which is known as Google Ad words. It provides us the information of the different keyword used to make the searches. So now we got the information about the trend or common keywords used by the customers to make search for the product or service, but wait don't think that you have got the huge secret by using the same keyword you can get the whole lot of business. You forget that like you many business units exist in the market you may be the newbie but they are an established unit having strong grip in the market. So it will not be always an easy to compete such business unit or might not wise to waste resources to compete for such business keyword that has huge competition. The best technique is to select the keyword which holds more searches and less competition. By doing so we can easily get visible in the searches made by the customers.

Nowadays the latest trend is to keep the long keyword or more specified phrase as the keyword. This can fetch you with the more selected customers of the market.

About Balaji Naidu

Techism is an online Publication that complies Bizarre, Odd, Strange, Out of box facts about the stuff going around in the world which you may find hard to believe and understand. The Main Purpose of this site is to bring reality with a taste of entertainment

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